Keeping our promise, here’s presenting our second post exclusively for PUBLISHERS! Read about a useful case that fuels your common goal to increase reader traffic on your article pages and, in turn, your ad revenue. Put yourself in the shoes of a product manager for the Times of India, India’s leading publisher. You want to increase […]
Last week, in a discussion with one of the leading eCommerce businesses in India, our talk veered towards this pain point – “I don’t know how to dig out causes behind the change in my business metric that I see on my Web Analytics tool. The data is there but what if I could get […]